Brand Music
2010
SAMSUNG FUN CLUB
Kiver organized the launch of the new Samsung Fun Club for Italy.
This work includes: service launch supervision through communication with users, messages copy; development of web window; management and supplying of content, visibility, promotion, support in marketing campaigns; contests and initiatives aimed at increasing customer base.
2008
PEUGEOT SPIN&WIN
CLIENT: Peugeot
CONCEPT: Spin & Win is an instant win competition. Boys and girls with Peugeot uniforms distributed vinyl records to EICMA Fair 2008 visitors, encouraging them to go to the listening station of the stand. To attract further attention in such a big fair it was built a real dancing area with DJ set and a famous Selector to create the right Peugeot area mood.
The records contained a special song selected for the event and one of these had a winning message mixed with the song. The prize for the winner was a Peugeot scooter. All users could download the song in digital format directly from the mini-website created for the event.
CONCEPT: The Spin & Win is an instant win competition. Boys and girls with Peugeot uniforms distributed vinyl records to EICMA Fair 2008 visitors, encouraging them to go to the listening station of the stand. To attract further attention of the visitors in such a big fair there was a real dancing area with DJ set and a famous Selector to create the right Peugeot area mood.
On the records it was recorded a special song selected for the event and one of these had a winning message mixed with the song which gifted the winner a Peugeot scooter. All users could download the song in digital format directly from the mini-website created for the event.
2008
EASTPAK SPIN&WIN
CLIENT: EastPak
On Christmas 2008, in 6 Italian cities Eastpak records have been distributed, on some of them it was recorded a winning message of Eastpak prizes, mixed with a song especially selected for the occasion. For the winners there were Eastpack discount vouchers and products, for everyone there was the possibility to download the song from the web through a digital download platform.
